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12 of the Best Top of Funnel Marketing Tactics

A well-rounded marketing strategy entails mastering your marketing funnel and knowing how to address customer needs at every step in their journey. The top of the funnel is the initial stage in your marketing funnel that creates brand awareness and attracts leads for your business. If you're going to achieve your top-of-funnel marketing goals, you need the right strategy in place. Otherwise, you won't have any leads to nurture or convert to sales. With effective top-of-the-funnel marketing tactics, you can establish trust and acquire qualified leads, leading to conversions and repeat purchases. Ready to implement excellent top of funnel marketing strategies that bring incredible results? In this video, we've rounded up 12 of the best top-of-funnel marketing tactics to help you get started. You don’t have to be a designer to create something great. With a template and an easy-to-use design tool like Visme, you can easily create marketing materials regardless of your level of design skills. Get started with Visme now: https://www.visme.co/templates/ --- In this video, we’ll cover: 00:55 What is top of funnel marketing 01:41 Blog posts and guides 02:32 Social media posts 02:26 Website design proposal 03:30 Pillar page content 04:15 Ebooks 05:08 White papers 05:47 Videos 06:36 Research reports 07:24 Webinars 08:10 Quizzes 08:44 Calculators and online tools 09:20 Checklists 10:08 Infographics To read the blog post version of this video, head over to: https://visme.co/blog/top-of-funnel/