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This webinar in the Tourism Skillshop focuses on off-season product development. Seasonality is a challenge for many in the tourism sector. If left unchecked, the uneven distribution of visitors during peak and off-peak seasons can significantly impact destination communities. In this webinar, tourism stakeholders will learn how to address these concerns with industry partnerships and community support for off-season product development. An expert panel will share resources and expertise to help tourism-related entities diversify offerings and appeal to niche markets while building economic resilience and sustainability. The guest speakers for this webinar are Dr. Kristin Lamoureux, Director of MSBA-HTM Program at Virginia Tech University, and Nick Breedlove, Executive Director of Jackson County North Carolina Tourism Development Authority.