Скачать с ютуб Recency, Frequency, Monetary | Knowledge Terms | Supply Chain || TOPIC - 58 в хорошем качестве

Recency, Frequency, Monetary | Knowledge Terms | Supply Chain || TOPIC - 58

What is Recency, Frequency, Monetary in Supply Chain? Recency, Frequency, Monetary Analysis, also known as the RFM method, is a marketing technique used to group customers by segments. It assesses customers based on how recently they made a purchase (recency), how frequently they purchase (frequency), and how much money they spend (monetary analysis). Using a strategic formula that combines the three RFM dimensions, the analysis numerically ranks customers and segments them into tiers of values. The results provide a comprehensive picture of a consumer base and distinguish those with the most purchasing potential. At the root of this method lies the notion that 80% of business comes from 20% of customers. For Supply Chain courses: www.exxpertscm.com Facebook:   / exxpertscmtraining   LinkedIn:   / exxpertscm   Twitter:   / exxpertscm   #logistics #supplychain #transportation #warehouse #management #supplychain #supply #chain #education #training #warehouse #logistics