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How to Solve Complex Problems & Sell Solutions Like Top Strategy Consultants?

Solving complex problems is one of the most essential, yet poorly understood skills of working in organizations. HEC Paris MBA students Maxine Riley and Michael Stapleton talk to Professors Bernard Garrette and Olivier Sibony about "Cracked It!", a book that they co-authored with Professor Corey Phelps from McGill University. "Cracked It!" presents a rigorous and practical four-step approach to overcome pitfalls in problem-solving. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. "Cracked It!" will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most. Learn more: http://cracked-it-book.com/