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Inside the creative journey of immersive multimedia | Marie Belzil | TEDxMontreal

The path to a good creative idea isn’t always clear. Marie Belzil, a trailblazing multimedia director, describes how she feeds her creativity by paying attention to the world around her. Marie reveals her creative process while working on Foresta Lumina - the enchanted night walk that Moment Factory created in Parc de la Gorge de Coaticook, Quebec in 2014. This multimedia experience was unlike anything that existed at the time, and she credits its innovation to her team and sage advice she received early in her career: each place has its own story to tell, and the artist’s role is to help reveal it for the world to experience. As a multimedia director, Marie Belzil has a gift for shaping moments of collective awe. Blurring the line between the tangible and virtual, she invites audiences into universes imbued with magic and emotion. Pushing the limits of technology and storytelling, Marie has conceived some of Moment Factory's most emblematic projects: the permanent installation at the Los Angeles Airport (LAX), Montreal's Jacques Cartier Bridge Interactive Illumination and the award-winning Lumina night walks. Réalisatrice multimédia, Marie Belzil a le don de créer des moments d'émerveillement collectif. Brouillant les frontières entre le réel et le virtuel, elle invite le public dans des univers imprégnés de magie et d’émotion. Repoussant les limites de la technologie et du storytelling, Marie a collaboré sur plusieurs projets phares de Moment Factory: l'installation à l'aéroport international de Los Angeles (LAX), l'illumination interactive du pont Jacques-Cartier, et la série de parcours nocturnes Lumina. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx