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Identity Is Destiny: Part 1 Unmasking Your Company's True Identity

In our dynamic three-part LinkedIn Live series, "Identity is Destiny," we explore the profound impact of a company's identity on its long-term success. Hosted by a coach with a quarter-century of experience and an owner/operator who's gone from zero to one, this series dives into the essence of understanding and leveraging your company's unique identity to drive growth. In the first part of our series, "Unmasking Your Company’s True Identity," we’ll discuss what company identity truly means and what it is not, using real-world examples to highlight inconsistent branding, misalignment between actions and values, and the pitfalls of copying competitors. 📗 Download My Free eBook on Offsite Planning https://melanigordon070.lpages.co/pla... 📞 Schedule My Free 1-on-1 Coaching Call https://calendly.com/melanigordon/coa... 💌 Try my monthly newsletter - No BS Business with Mel and get straight-up, no-nonsense trips to lead like a pro. https://melanigordon.com/ 👩‍💻 Let’s stay connected on my other social channels: INSTAGRAM:   / melanigordon   LINKEDIN:   / melanigordon   Who am I? I'm Melani Gordon, a fractional COO, fractional VP of Sales, and business advisor with 20+ years of experience helping fast-growing startups scale with purpose. As the former CEO of TapHunter, I grew the company from inception to acquisition in 2022, serving 5,000+ clients like Lagunitas Brewing and Whole Foods. When I'm not advising, you'll find me in the mountains, balancing work with my love for mountain biking and snowboarding.