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How Victor Perez Built a Million Dollar SEO Empire | Golden Nuggets About GMB SEO, Agency & More! 1 месяц назад


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How Victor Perez Built a Million Dollar SEO Empire | Golden Nuggets About GMB SEO, Agency & More!

Reporting tool Victor talks about - trackright.com Wanna know more about Yash & what he does - ranking10x.com In this podcast episode, Yash interviews Victor Perez, the SEO director at On The Map, about his career journey and insights into SEO and digital marketing. Victor discusses his background in finance and self-teaching digital marketing skills. He emphasizes the importance of brand building and lead magnets for new agencies, as well as the benefits of niching down in a specific industry. Victor also shares his top 10 ranking factors for maps and websites, including the shift toward referral traffic and the balance between content, links, and technical aspects. He believes that SEO will not become obsolete but will continue to evolve with new platforms and technologies. In this conversation, Victor Perez discusses his approach to agency work and how he differentiates his agency in the legal niche. He emphasizes the importance of building personal relationships with clients and focusing on slow growth and consistent gains. Victor also talks about the hiring process, reporting, and the development of his SaaS tool, TrackRight. His advice for those starting out in SEO is to make use of free guides from reputable sources, choose niches they enjoy working in, and put clients on contracts. Takeaways Brand building and lead magnets are crucial for new agencies to establish credibility and attract clients. Niching down in a specific industry can make SEO efforts more focused and effective. The top 10 ranking factors for maps and websites include content, links, accurate data, citations, and referral traffic. Referral traffic is becoming increasingly important for measuring authority and boosting rankings. SEO will continue to evolve with new platforms and technologies, but it will not become obsolete. Building personal relationships with clients is crucial in agency work. Slow growth and consistent gains should be the focus, rather than quick wins. Choosing niches that you enjoy working in can make a big difference in your long-term success. Putting clients on contracts is important for evaluating and potentially selling your business. Make use of free guides from reputable sources to learn and improve your SEO skills. Chapters 00:00 Introduction and Background 06:06 Career Journey and Catalyst 08:07 Brand Building and Lead Magnets 11:42 The Power of Review Articles 19:42 The Rise of Referral Traffic 24:00 The Future of SEO 25:36 Building Personal Relationships and Focusing on Slow Growth 29:41 Differentiating Your Agency in the Legal Niche 35:42 The Hiring Process and the Importance of Quality 38:04 Reporting and the Development of TrackRite 43:53 Advice for Beginners: Choose Niches You Enjoy and Put Clients on Contracts

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