Скачать с ютуб How to optimise Amazon product listings with backend keywords in Seller Central в хорошем качестве

How to optimise Amazon product listings with backend keywords in Seller Central

If you're not optimising listings by filling in everything you can in the backend of Seller Central, is your strategy on Amazon missing a step? Whether your goal is brand awareness, more profits or upsells, you need to maximise your success on Amazon by using every tool at your disposal and that means inputting your product spec and brand info into your inventory at Seller Central. But how do you optimise the inventory in Seller Central? Chief copywriter at Sell Beyond, Keeley, is here to show you how to get the most out of Amazon's Edit Inventory. For more info on how to optimise your listings with keywords, check out our video 'HOW DO I GROW SALES WITH AMAZON ADS? KEYWORDS ARE THE KEY TO YOUR SUCCESS FOR PPC ADVERTISING!' 👇👇    • Keywords are the key to your success ...   For more tips and tricks on how to increase profit by optimising on Amazon, check out the blog that goes along with this video HOW TO GET AMAZON LISTINGS CONVERTING WITHOUT ADS in the link below 👇👇 https://www.sell-beyond.com/how-to-ge... Heloise Finch is Founder of Sell Beyond, which offers a complete solution to driving profitable growth on Amazon - business, team and Seller/Vendor Central. Her expertise with Amazon builds on 15 years’ financial consulting and marketing experience, combined with a PhD in organisational behaviour from the University of Michigan. TIMESTAMP/NOTES: 00:00 - How to optimise the Amazon backend: a presentation by our expert Keeley. 00:17 - In Seller Central, first go to inventory and open 'manage inventory', then 'edit'. 00:26 - 3x sections to optimise listings typing in words. Go to 'keywords' to reach 'search terms' window. 00:41 - Keywords list with max 250 characters (including spaces) - they don't need punctuation, plural, capital letters or to repeat the same word. 01:03 - You should include terms customers search for such as key features, benefits, the brand name and product category (male/female/kids/pets). 01:27 - Other important sections below: product/package dimension, weight, ingredients, allergens useful for food and cosmetics. 01:52 - Filling these extra info sections help you to show Amazon you are a quality seller and rank higher on the search page. 02:01 - In adding 'vitals info' it helps Amazon create and display a comparison chart between you and your competitors' listings. 02:16 - If you don't complete this information, your competitors will! 02:24 - Make your products appear on competitor pages via an auto-comparison chart. 02:31 - Try to fill as much of the sections as you can to maximise your listing's effect. 02:39 - Visual example of a filling out the 'vitals info' section on a product page comparison chart. 03:00 - Make sure to fill precisely your 'backend keyword' and 'vitals info' sections so your products stand out on Amazon! ******************** BUILD A BETTER AMAZON BUSINESS WITH SELL BEYOND If you are interested in learning more about Sell Beyond and how we can help you drive profitable growth on your Amazon Seller Central or Vendor Central business in the UK, EU and USA please take a look at the website: https://www.sell-beyond.com ABOUT US: https://www.sell-beyond.com/about-us/ WHAT WE DO: https://www.sell-beyond.com/what-we-do/ FANCY A CHAT TO FIND OUT MORE? https://www.sell-beyond.com/contact/ ******************** PLEASE SUBSCRIBE ​ Hope you enjoyed this video. If you'd like to get more Amazon tips then use the playlist here:    • How can YOU take your Amazon business...   #SellerCentral #Amazontutorial #Amazon ​PLEASE REMEMBER TO SUBSCRIBE AND TURN ON NOTIFICATIONS TO BE THE FIRST TO KNOW WHEN NEW VIDEOS GET RELEASED. ​******************** JOIN SELL BEYOND ON SOCIAL MEDIA: LinkedIn:   / sellbeyond   Facebook:   / sellbeyond