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Booking engines and the hotel booking process from a developer’s perspective - with Yannick Blondeau

Booking engines and the hotel booking process from a developer’s perspective In this new AYHT video, we welcome Yannick Blondeau, CRS and WBE Lead developer of Hotel-Spider, who will give us some useful tips to better understand and evaluate the relevance of your current web booking engine tool as the core of your direct booking strategy. A smart direct booking strategy is undoubtedly an important step for every hotel aiming to take their web visitors through an enjoyable reservation journey with a reservation confirmation as final destination. But how can my own booking engine help me with that? This time, and from a technical point of view, our Lead developer will explain us what exactly a web booking engine is, its relevance and best evaluation method according to the specific marketing orientation of your hotel, the ease of integration with the current tools you are using and your website, or the external factors that can impact the conversion rate and your expected results. Finally, we will examine what we can learn from the OTAs in terms of direct booking strategies. Here are the links to the studies: https://www.invespcro.com/blog/the-av... https://otiumboutique.com/hotel-conve... https://www.quicksprout.com/checkout-... https://baymard.com/blog/checkout-flo... with Yannick Blondeau and Elisha Schoppig