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Learn what Pay-per-Click (PPC) Advertising is, and how to get the biggest ROI with it. This lesson is the first in our Google Adwords Series, part of Adversent’s all-encompassing Google Mastery Course. You can view all of our digital marketing courses here: https://bit.ly/2HrM8gR This video defines the very basics of marketing on Google with Pay-per-Click Advertising, as well as the psychology behind certain search terms. PPC is a way of buying website visits, allowing advertisers to bid for ad placements in a search engine’s sponsored links when a consumer searches for a keyword that is related to their business activity. If you’ve enjoyed this video and want to learn more about all things digital marketing, make sure you… SUBSCRIBE 📹 LIKE 👍 COMMENT 💬 SHARE 😁 And check us out on our website! Adversent is a digital marketing education company that provides business owners and budding entrepreneurs a place to learn the real methods of how to build a successful business online. Learn more here! https://bit.ly/2HrM8gR