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Using Lead Magnets with Cold Email Outreach Campaigns.

In this interview with Tom Parker we focus on sales journeys and cold outreach campaign strategies. Before starting an cold email outreach campaign, ask yourself these 3 questions: What is your lead magent? How will you structure your sales campaign? Once a person takes an action how will you typically deal with them? If you are unable to clearly answer the above questions then stop and take a moment to create a lead magnet, structure your campaign and figure out how you will deal with people that respond.