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How to Build an Email Marketing Strategy + How Marketing Cloud Can Help | Salesforce Explained

In this episode of Salesforce Explained, we explain what email marketing is, why it’s crucial for lead management, and how you can succeed in emailing your customers and prospects. When you need email marketing software, Salesforce’s own Marketing Cloud has you covered: https://www.salesforce.com/marketing/... Learn More About Marketing Cloud: https://www.salesforce.com/marketing/ Learn More About Email Marketing: https://www.salesforce.com/marketing/... Watch More Salesforce Explained: https://sforce.co/3SQQ65H #Salesforce Salesforce Explained is a weekly series that answers Salesforce's most searched for questions. Subscribe and turn on your notifications for new episodes! 00:00 - Intro 00:53 - What is email marketing? 02:15 - Email newsletters 03:01 - Promotional emails 03:30 - Relational emails 04:03 - Transactional emails 04:44 - Email marketing 101 05:19 - Email marketing segmentation 06:03 - Email marketing personalization 06:47 - Email marketing automation 07:20 - Email marketing deliverability 08:05 - Tip #1 - Lean Into Personalization 08:53 - Tip #2 - Get Interactive 09:32 - Tip #3 - Choose an Email Platform That's Right for You Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / sale.  . About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.