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Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar, PhD

When people consciously choose something they tend to like it more, says head of Google's behavioral science, Maya Shankar. This phenomenon, known as the IKEA effect, applies to end of life healthcare experiences. When physicians give patients options, provide them with choices, and allow them to ask questions, they empower the patient to co-create a better end of life experience. Learn about the End Well Symposium: https://www.endwellproject.org/ We believe all people should experience the end of life in a way that matches their values and goals. End Well is a dynamic gathering of individuals committed to generating human-centered, interdisciplinary innovation for the end of life experience. We are a diverse group of people who listen and learn from each other. Our goal is to create a cultural shift that supports new collaborations, systems, protocols, and products to foster new and existing networks of support to make the end of life more human-centered for all. Join us. Subscribe to our channel:    / @endwell   Share End Well videos on Facebook:   / endwellproject   View End Well videos on Instagram:   / endwellproject   Tweet End Well videos on Twitter:   / endwellproject   Follow End Well on Linkedin:   / admin