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Many entrepreneurs don’t realize their ADD enables them to derive valuable business insights from all around them. But with ADD, it’s easy to get distracted and bored by the systems-building and execution that’s required to grow a business. In college, Cameron Herold led a franchisee team. Frightened to fail, he obsessed about everything in the franchise operating manual. This taught him about systems and focus. That focus contrasted with his ADD - which moved his attention from thing to thing. But it gave him the vision to see shortcuts for improving the operating manual. And systems and organization became a learned gift, to pair with his natural gift of breadth of vision. This combo empowered him, as COO, to engineer 1800Got-Junk’s growth from $2 to $106 million. It also showed him mindset gaps between CEOs and COOs. He saw so much ADD in CEOs and so much focus in COOs. COOs and CEOs often speak a different language. He also saw many CEO networking and development organizations, but nothing for COOs. He created COO Alliance, a COO training network all about equipping COOs with everything they need to succeed in their roles as Second in Command - and to strengthen their relationship with their CEOs.