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Evolution of the CMO Role with Vimeo's Harris Beber

Register now for upcoming BrainStation Digital Leadership events: https://bit.ly/2Ei4C2v Traditionally, Chief Marketing Officers (CMO) were responsible for developing marketing strategies that increase brand awareness and affinity. A complex role, the position required dynamic, experienced leaders who could work across departments and disciplines to get results. In the last few years, though, the CMO role has continued to evolve, with professionals needing to implement new digital strategies and processes, all while overseeing business growth and user experience. Listen back to our discussion with Vimeo’s CMO Harris Beber as he shares his day-to-day experiences, how his role has evolved, and what skills he thinks are most important for marketers today and in the future.