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What is Pay Per Click (PPC) Advertising, and how does it work?

The first place that many people use to search for information about a product, service, or brand, is an online search — Google. There are two ways to do this, SEO and pay-per-click ads. What Is Pay-per-Click (PPC) Advertising? Pay-per-click advertising is a form of digital marketing, originally developed to create revenue for search engines. Along with organic (non-paid) search results, paid ads make up a second list of results. Ads appear alongside the organic (non-paid) results on a search engine results page (SERP), with companies paying to their links displayed in this sponsored section. You can think of it as buying visits to your site instead of earning those visits organically through search engine optimisation (SEO). As the name suggests, Search engines only charge businesses for running the PPC ads when users click on their ad. Watch the video for more. Article: https://bettermarketing.pub/how-to-op... #ppc #payperclick #marketing #google #advertising

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