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Fighting Fake News at its Source | Bastian Purrer | TEDxRutgers

Bastian Purrer explores misinformation in the digital age and its implication on us all. With a focus on the protection of user privacy and the role of bots in propagating fake news, he gives us an in-depth look into how misinformation spreads and what we can do about it. Bastian is the co-founder and inventor of humanID, a nonprofit and open-source online identity preserving privacy and blocking bots, spam and abusive users online. Before focusing his work on protecting privacy and fighting disinformation, Bastian pursued a career as Founder & Executive at leading e-commerce companies, ranging from global success stories to complete failures. He was among Groupon’s first employees, and later the first CMO at Southeast Asia's e-commerce giant Zalora, and CMO at Silicon Valley’s Homejoy. Most recently, Bastian built Indonesian e-commerce app LYKE. Bastian has built teams across various cultures and countries in Asia, Europe and North America. He recently graduated with an MBA from Harvard Business School. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx