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Meyer Burger: The Brand behind the Brand in Solar

In this Solar Conversation, Kerim Baran of SolarAcademy engages in a conversation with Michelle Graef, Senior Marketing Manager at Meyer Burger Technology AG. In this discussion, Kerim and Michelle cover a range of insightful topics, including Michelle's journey in the solar industry, Meyer Burger's impact in the US market, and the unique features of their panels. Here's what you can expect in this solar conversation: [00:00] Michelle Graef’s background. How & why she joined the solar industry and eventually Meyer Burger [07:00] How is Meyer Burger? [09:30] The Brand Behind the Brand [12:12] Meyer Burger as a Solar Manufacturer in the US market and beyond [16:15] What makes Meyer Burger panels different? The Benefits of Glass-on-Glass Solar Panels [18:16] Benefits of Meyer Burger’s Smart Wire Connection Technology [20:41] How come a 385W Meyer Burger Panel produces more kWh than a Standard 405W Solar Panel? [31:55] What needs to evolve in the Solar Industry to capture a more accurate ROI calculation for Solar Systems?