Скачать с ютуб Designing for a better world | Don Norman (Apple, Nielsen Norman Group, UC San Diego) в хорошем качестве

Designing for a better world | Don Norman (Apple, Nielsen Norman Group, UC San Diego)

Don Norman was the founding Director of The Design Lab at the University of California, San Diego; is co-founder of the Nielsen Norman Group; a member of the National Academy of Engineering, and former VP of Apple. His latest work expands the notion of being human centered to consider the impact upon the environment, upon all cultures, and upon quality of life—Humanity centered. This is explained in his latest book "Design for a Better world: Meaningful, sustainable, humanity centered." His most popular introduction to design was through his book — The Design of Everyday Things. Don Norman is now busily engaged in his 5th retirement, busy helping run his charity, the Don Norman Design Award and Summit. In this episode we discuss what he got wrong about human-centered design, how designers should shift from being colonizers to helpers, principles from Apple for design practitioners & consultants, and how designers can change the world. Don's website: https://jnd.org/ Don Norman Design Award: https://dnda.design/ Design for a Better World https://jnd.org/books/design-for-a-be... https://www.amazon.com/Design-Better-... Get unstuck - access top talent in AI: https://swarm.work 00:00 Trailer 01:18 Fractional Intro 02:42 From UX to HCD: How Don’s thinking changed over time 05:18 Evolution of Don Norman’s Career 06:16 What kind of designer is Don Norman? 07:33 Don Norman’s philosophy 08:18 Putting things in a Historical Perspective 12:48 What’s wrong with his book “Design of everyday things” 16:03 The good part about climate change 16:58 Don’s new book ‘Designing a better world’ 19:22 Rethinking work models 23:33 Designers from colonizer to facilitator, enabler, and helper 26:08 How designers of today don't have any power 28:24 Why ethics is critical in design 30:26 Craft and Don’s message to designers 32:46 Being proud of your errors 33:35 How Don’s student became the Father of DeepLearning 34:37 The Don Norman Design Award 42:18 What the Nielsen Norman Group should change 47:41 What Don wants to change about education 57:02 On Don’s time working for Apple 01:02:02 Examining unintended consequences of our designs 01:05:05 Final advice to designers