Скачать с ютуб What is the forward market? | From The Trade Desk Edge Academy's Future of the Open Internet в хорошем качестве

What is the forward market? | From The Trade Desk Edge Academy's Future of the Open Internet

July 2022 was the month that connected TV (CTV) leapfrogged cable as the primary way people watch TV in the United States. This shattered the picture of households huddling around a television, and upended an ad model that was the media gold standard for 60 years. As new streaming services enter the scene, consumers are moving away from linear TV to stream their favorite content across devices. This is leading the industry to embrace technologies that can better harness the power of CTV. To move the marketplace forward, marketers and publishers need an always-on, guaranteed model for CTV media buying. The solution is the forward market. In this snippet from The Trade Desk Edge Academy's course titled "The Future of the Open Internet," The Trade Desk Chief Commercial Officer, Tim Sims, articulates how combining the guarantees of the traditional upfront model with the data-driven tools of programmatic empowers marketers with buy-side decisioning while allowing publishers to monetize their inventory more effectively. Interested in learning more? Enroll in the course: https://bit.ly/3KvACPr _________________ The Trade Desk Edge Academy launched its first-to-market training series, The Retail Revolution. It outlines all essential foundational elements for understanding the value of adding retail data to elevate campaign performance. It also navigates through the possibilities of retail data, as myths are debunked, and the future of data-driven marketing is envisioned. Enroll today: https://bit.ly/4a6pqmx #TheTradeDeskEdge