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The Real Reason MatPat Quit YouTube

Get access to Spotter Tools: https://partner.spotterstudio.com/col... Game Theory's MatPat & Stephanie drop by to talk all things quitting YouTube, retiring and selling Theorist Media to Lunar X. Dubbed by ElevenLabs. 00:00 Who are MatPat and Stephanie? 02:25 Steph…Pat? 04:00 So, you’re retiring? 05:30 The channel’s three hooks 07:45 The Sarapocial relationship 09:27 When they started thinking about retirement 14:40 AI voice clones 19:12 Would Colin and Samir retire? 28:12 What happened in 2018? 32:23 Their work/life balance thoughts 36:04 What motivates them to work so hard? 41:33 How to communicate your creative vision 48:08 How big is Theorist Media? 50:06 How to hire in YouTube 59:35 Their DIY style brand 1:05:40 Their production schedule 1:09:30 An inside look into how they sold their company to Lunar X 1:27:22 Their profit margins 1:32:50 Data to prove their acquisition value 1:35:45 The playbook for launching new channels 1:44:09 Revenue breakdown 1:49:30 Their roles 1:53:16 Will they ever be fully out? 1:57:16 What’s the opposite of happiness? 2:03:47 Their thoughts on YouTube today 2:22:18 What data should YouTubers care about? 2:30:32 MatPat’s final video COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: [email protected] JOIN OUR COMMUNITY 📡 Discord:   / discord   📸 Instagram:   / colinandsamir   🐦 Twitter:   / colinandsamir   🎵 TikTok:   / colinandsamir   ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.