Скачать с ютуб S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots в хорошем качестве

S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots

In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in 2024. Peter generously shares his extensive journey and experiences leading some of the UKs biggest brands, shedding light on his strategic approach to maintaining brand relevance, leveraging data, and emphasising commerciality. We discuss the crucial role of empathy in leadership and how it influences innovative marketing campaigns like the 'Love Island' partnership that Boot UK has championed. Furthermore, Peter opens up about how his passion for improv comedy and music improv invigorates his professional creativity and adaptability. Through exploring his strategies for navigating marketing trade-offs, continuous customer engagement, and adapting to the ever-evolving landscape of marketing, Peter offers invaluable insights. And we get to talk about the future potential of AI in marketing. We also go back in time and talk about an interview Peter gave in 2009 where he is talking about some of the concepts that were later to be become mainstream thinking. Oh and we also get to chat about Queen Camilla and 80s music. This episode is a goldmine for marketers eager to learn from a seasoned expert about thriving amidst change and driving growth. 01:57 Leadership and Marketing Strategies 02:01 Insights on Data, Tech, and AI in Marketing 06:40 Personal Career Challenges 08:42 Navigating Redundancies and Career Transitions 12:11 Sector Experience and Marketing Versatility 21:45 Brand Purpose and Organizational Alignment 24:33 Boots' Legacy and Future Vision 28:13 Final Thoughts and Reflections 35:38 The Commitment to Being a Good Example 35:50 Debating Purpose and Financial Confidence 36:49 The Power of Long-Term Purpose 38:16 Creative Options and Purpose Work 39:37 The Success of Boots' Summer Campaign 41:52 The Importance of Team Input 47:59 Boots' Strategic Partnerships 52:43 Navigating C-Suite Relationships 58:05 Staying Close to Customers 59:11 The Value of Improv in Leadership 01:02:32 Evolving Marketing Strategies 01:04:23 Future Focus: Growth and AI ‪@BootsOfficialUK‬ ‪@BootsIrelandOfficial‬