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IIM Professor Explains How To Learn Marketing Without Any Theory

When it comes to management and business, the depth of knowledge that IIM professors possess is second to none. These individuals literally have PhDs in various areas of business, and one of the biggest reasons why the IIMs are revered across the globe is because of the exceptional education that is imparted in the classrooms. It is not often that one can get access to IIM professors, which is why we at InsideIIM bring to you interviews with IIM professors who share with us fragments of their tremendous repository of business knowledge. In today's video, Dr. Manoj Motiani who is a professor of Marketing at IIM Indore, presents a Marketing masterclass and shares incredible insights that can give you a peek into what its like to learn Marketing in an IIM classroom. In this video, Dr. Manoj Motiani talks about how the MBA curriculum - especially the Marketing curriculum - has evolved with advances in the corporate world. As he would in his Marketing class at IIM Indore, Dr. Motiani explains with numerous real-world examples how the world of Marketing works and evolves. Professor Motiani then goes on to explain what he feels are the 4 Marketing concepts that will never change, and gives a mini-masterclass explaining what these concepts are. He even explains why you don't need any books to learn Marketing. He then provides his insights on how technology has impacted various segments of business, and answers the question "Should we be afraid of technology replacing humans?" Finally, Professor Motiani shares two crucial bits of advice for MBA students and aspirants. If you want to experience what it's like to sit in an IIM classroom and learn from the best of the best, this video is a must-watch for you! To know more about Altuni, click here: https://bit.ly/3hix71l If you don’t want to miss any of our videos, all you need to do is join us on WhatsApp. Click here to join - https://bit.ly/_whatsappupdates Follow us: InsideIIM Website: http://bit.ly/InsideIIM_Websit Facebook: http://bit.ly/Insideiim_facebook Instagram - http://bit.ly/Insideiim_instagram LinkedIn - http://bit.ly/Insideiim_Linkedin #IIMIndore #MarketingMBA #MarketingFundas