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Why Amazon Has A Fake Review Problem

Fake reviews are a big problem on Amazon, from Facebook groups where bad actors solicit paid positive reviews to bots and click farms that upvote negative reviews to take out the competition. Illegitimate reviews can boost sales of unsafe products and hurt business for legitimate sellers, causing brands like Nike and Birkenstock to sever ties with Amazon. Here are some ways to spot fake reviews and what Amazon and others are doing to try and stop them. » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Subscribe to CNBC PRO: https://cnb.cx/2NLi9AN #CNBC Why Amazon Has A Fake Review Problem