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Lead Nurturing vs Lead Generation (The Home Improvement Funnel v3.0)

ATTN: Trades Business Owners: Spending money acquiring leads isn't as effective as investing in your backend marketing system. Here's why: Lowering your CPL (cost per lead) can only get you so far, but increasing your lead value can go much further, both financially, and from a branding perspective. The best way to increase your lead value is upping the volume of communication. You could have the worst website in the world, the shittiest van wraps, terrible tee shirts, an even worse logo... but if your customers and leads consistently hear from you, they'll remember who you are and you'll get more calls than your competitors. This is why we focus on marketing funnels for contractors... because after-the-click marketing is where the magic happens. Advertising (which is part of a funnel, but only a small part), only gets a click. After that, you need a thorough process to bring hot leads--and even leads who ghost you--back to your calendar. Here is a breakdown of how our full Home Improvement Funnel works (v 3.0), starting from lead generation to appointment setting to lead nurturing to closing. Let us know if you have any questions, and feel free to dig into us deeper at https://FunnelPros.ai #leadgeneration #marketing #hvac #plumbing #electrical #roofing #exterior #trades #contractor