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How to pick the right colours for brand?

http://www.globalintegra.com/blog/ Watch this video to learn how to pick the right brand colors! This video will teach you how to choose colors for logos and all marketing materials. Did you know that understanding the psychology of color could bring you more business? Indeed it can. Color and psychology are related i.e, one is the cause and the other is the reaction. Colors have an effect on our behavior which can be positive or negative. The study of this is called color psychology. There are some popular associations to colors like the color red is symbolic of love and white of purity. Understanding what colors mean can help businesses come up with powerful branding. "Psychology of color in marketing" is in fact a subject at design school where students are taught product design, website design etc.