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Economic development is about innovation and marketing (storytelling). Only the purple cow communities will survive. Ryan discusses three parts and five steps to Community Innovation and Marketing: Social Synthesizing - Create systems for bringing people together. Synergistic Spaces - Create spaces for physically bringing people together. Success Stories - The elevator pitch for your community. Five steps: Seek, Synergize, Support, Streamline, and Share Ryan Lilly is the Director of Business Creation for the Ocala/Marion County Chamber & Economic Partnership (CEP) in Ocala, Florida. In this role he serves as a catalyst for the creation, attraction and growth of startup companies both in the Power Plant Business Incubator and throughout Marion County. Ryan graduated with a B.S. in Entrepreneurship from Virginia Tech. In the last five years, he’s helped 597 entrepreneurs in three states start or grow their businesses. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx