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Finish Strong: End-of-Year Sales & Engagement Tactics

REGISTER TODAY & JOIN THE LIVE CHAT: https://wineindustryadvisor.com/event... - This fast-paced session is packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season. This webinar will cover: Promotion ideas to stand out this busy BFCM season Highly targeted micro-promotions for the home stretch of 2024 Best practices for holiday gifting And bonus tips to increase winery visits and improve shipments Make the most of the busiest time of the year with practical, fast, and easy-to-implement ideas. Presenters: Jennie Gilbert, Founder / RedChirp Susan DeMatei, President & Owner / WineGlass Marketing Special Guest: Natalie Morgan / Gloria Ferrer Wines Webinar Sponsors: RedChirp - https://redchirp.com WineGlass Marketing - https://www.wineglassmarketing.com Produced by: Wine Industry Network https://wineindustrynetwork.com ------------------------------------------ Session Chapters 0:00:00 - Introduction with Kim Badenfort 0:00:48 - Session Overview 0:04:22 - Specific Product: Low Sku & End of Vintage 0:07:17 - Reaching Out to Your Best Customers 0:11:33 - Behavioral Targeting 0:14:18 - Combining for Maximum Impact 0:20:10 - Customer Shopping Windows for the Holidays 0:22:05 - How do People Shop for Gifts? 0:23:14 - Emotional Selling & Establishing a Connection 0:26:29 - Corporate Gifting 0:29:04 - Anatomy of a Holiday Offer 0:38:46 - Helping Customers Treat Themselves 0:43:47 - Black Friday & Cyber Monday (BFCM) 0:50:18 - Hot Trends: Wine Cocktails 0:52:37 - Texting Campaigns Best Practices 0:55:14 - Leveraging 'No-Ship Gifts' Past the Shipping Deadline 1:00:22 - Waste Less Money on Returns and Damages 1:04:27 - Ideas You're Taking Home Today