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Moto X Pure Edition review: the third time really is the charm : HD

The Moto X line is a smartphone that's always been dancing around greatness. The first one was a lovely, underpowered experiment in smartphone customization and thoughtfulness. The second added some much-needed Moto Maker style and some more powerful silicon. Now Motorola's at it again with the Moto X Pure Edition, a phone that appears to sit right at the intersection of price and power. It's unlocked, ready for any US carrier and -- more importantly -- it's priced as low as $400 off contract. In other words, it's a serious contender for the "Best Smartphone Out There" crown, at least on paper. The thing is, the market for cheap unlocked smartphones has exploded in popularity this year, and it'll take something really special for it to capture the title. So, how does Motorola's new flagship fare? Spoiler alert: really damned well. SUMMARY Other devices might have a slight performance edge over the new Moto X, but the Pure Edition still manages to feel like the most elegant of the cheap-good smartphones we've seen this year. Among other things, we appreciate its stylish, customizable design, much-improved camera, expandable memory and, just as important, its near-stock version of Android and Motorola's useful software add-ons. Hardware Motorola isn't rewriting the rulebook here; the Pure Edition will feel awfully familiar if you've so much as picked up a second-gen Moto X over the past year. That's a good thing. With its trim waistline and gently sloping back, this year's Moto X is one of the most comfortable big-screen phones to hold, even despite the 5.7-inch panel Motorola added this year. We'll revisit the screen shortly, but in general it's a beautiful thing and it's complemented by a pair of front-facing stereo speakers. It's still pretty odd to see an LED flash nestled next to the front-facing 5-megapixel camera, though all's fair in the search for the perfect selfie. And it wouldn't be a Moto X if the facade weren't flecked with numerous infrared sensors to detect a face or moving hands. If the phone's face seems forgettable, flip it over for a reminder of what you can do with Moto Maker. My review unit came with a deep gray finish on its metal frame and a textured, brown Saffiano leather back that adds some extra character to the mix. If that's not your thing (it isn't really mine), you can also order your Pure Edition with a colorful silicone rear, or a more exotic one hewn of bamboo, charcoal ash, ebony or walnut wood for a few bucks more. Since Motorola wasn't concerned about including a fingerprint sensor on the Pure Edition, the telltale logo dimple below the 21-megapixel camera is way smaller than on last year's version too. I took this harder than I expected: The dip the X used to have on its backside made for a comfortable place to rest my index finger. This smaller version isn't nearly as satisfying. At least the device is now water-resistant, allowing the Pure Edition to survive a few accidental dips in my sink.