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The SIMPLE Strategy to Nail Your Brand Building and Positioning!

Feeling lost when it comes to telling your brand story or crafting a content strategy that resonates? It’s a common challenge you might face! Join Saad Arshed, COO of Xgrid.co, in this insightful episode with Dan Gershenson, Chief Marketing Officer at Caliber, as they dive into the essentials of brand positioning and content strategy for B2B startups. In this episode, you'll discover: Crafting Your Brand Narrative: How to tell a compelling brand story that connects with your audience. Navigating the Buyer’s Journey: Understanding the phases of engagement—know, like, trust, try, buy, repeat, and refer. Revamping Your Content Strategy: Tips for keeping your content fresh and adaptable across platforms. Harnessing AI in Marketing: Leveraging AI to boost productivity while maintaining creativity. Building Your Personal Brand: The importance of a strong personal brand and evolving your voice. Tracking Key KPIs: Essential metrics for assessing brand building and client contributions. The Power of Community: How to foster connections that enhance your brand presence. Don’t miss out on these valuable insights! Watch the full podcast now! Timestamps: 0:00 - 1:35 Brand Building 1:37 - 3:55 Design thinking workshops 3:56 - 7:25 Marketing Hour Glass & Sales Conversion and SEO 7:26 - 10:37 Repurpose Content & AI 10:39 -13:38 Role of AI in Marketing 13:40 -17:57 Personal Branding 17:58 - 20:19 Website Work 20:20 - 24:57 KPI, Referrals/Reviews, Qualified Meetings 24:57 - 28:28 CRM 28:30 - 32:25 Tools, Offline Media, YouTube 32:26 - 35:16 Cringe Content? 35:17 - 39:42 Finding Your Brand Tone 39:44 - 44:55 Use Cases 44:57 - 48:15 Three learning points 48:17 - 49:19 How can people find you? — Discover More from Xgrid! Want even more Tech Insights and Marketing Industry Trends? We've got you covered: Xgrid Talks: In-depth discussions with experts from around the globe. Xgrid Podcasts: Dive deeper with our in-house podcast series. Connect with Us: We'd love to hear from you – find us on your favorite platforms: LinkedIn:   / xgrid   Instagram:   / xgrid.co   Twitter:   / xgridco   Website: https://www.xgrid.co/