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Chapter 3.1. Understanding Search Engine Optimization - SEO (Theory)

Discover the fundamentals of SEO in this comprehensive guide. We dive into the essential SEO strategies, from keyword research and on-page optimization to link building and advanced tactics. Learn how to boost your website’s visibility on search engines and drive organic traffic effectively. Timestamps: 0:00 - Introduction to SEO 1:00 - Importance of SEO for Online Presence 1:45 - Organic Traffic vs. Paid Advertising 2:35 - Basics of Keywords and Metadata 3:25 - How Search Engines Index and Rank Websites 4:50 - Defining SEO: Quality and Quantity of Content 6:10 - Keyword Research: Understanding Customer Language 7:50 - On-Page SEO: Content, Title Tags, and URL Structure 9:20 - Meta Descriptions and Headlines for SEO 10:50 - Enhancing User Experience on Your Website 12:00 - Link Building: Getting External Validation 14:30 - Content Marketing and SEO Integration 15:50 - SEO Best Practices: White Hat vs. Black Hat 17:10 - Essential SEO Metrics to Track and Analyze 19:00 - Advanced SEO Tactics: Topic Clusters, Internal Links, and More 21:00 - How to Measure and Track SEO Results Hashtags: #SEO #SearchEngineOptimization #DigitalMarketing #SEOforBeginners #ContentMarketing