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The 'Must Haves' For Brand Guidelines

Hey Team, In today’s video, we’re diving into the must-haves for brand guidelines. Let's go! Join me as I dive into: 1. What is a Brand Guideline?: A document that helps with internal and external communication, brand clarity, and consistent execution. 2. Depth and Contents: Tailor your brand guidelines based on the client's needs and deliverables. There's no one-size-fits-all approach. 3. Essential Elements: • Brand Overview: Include the brand’s story, mission, vision, purpose, positioning, and personality. • Logo Usage: Detail logo variations, safe zones, and how to use and not use the logo. • Typography: Provide type pairings for headers, copy, and display fonts. • Colour Options: Include hex codes, Pantones, CMYK values, and RGB codes. • Associated Imagery: Define the photography style and any illustrative assets. • Communication Style: Offer examples of tone of voice and messaging. • Application Templates: Provide templates for social media, web pages, posters, and presentation decks. What You’ll Learn: • The importance of brand guidelines for consistency and clarity • How to tailor guidelines to fit different client needs • The essential elements to include in your brand guidelines Featured Tools and Courses: 1. Grab the FREE MBJ font collection: https://themadebyjames.com/mbj-font 2. Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/... 3. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legen... Timestamps: 00:00 - Intro 00:07 - What is a Brand Guideline? 01:38 - Not all Guidelines are Built the Same 03:20 - Tailor For Your Client 05:52 - Essentials to Include 06:37 - Brief Brand Overview 07:51 - The Logo 08:28 - Typography 09:52 - Colour 10:47 - Associated Imagery 11:19 - Communication Style 11:40 - Application Templates 12:45 - Random Smile Sizzle 13:05 - Final Insight 14:05 - Outro Do you have questions or thoughts? Drop them in the comments or email me at [email protected]. Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter Hope you enjoy it. MBJ Follow me: Website - https://themadebyjames.com/ Instagram -   / made.by.james   LinkedIn -   / james-martin-3b594698   *If you make a purchase through any of our affiliate links, we receive a small commission at no additional cost to you. This supports our mission to deliver quality education to you. Thank you for your support. #logodesigner #designeducation #graphicdesign #graphicdesigner #graphicdesigners #graphicdesigndaily #branddevelopment #branddesign #design #designer #visualidentity #brandidentity