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Walmart CMO William White on brand values and cutting through the competition | Modern Marketers

This week on Modern Marketers, Walmart CMO William White joins Google’s Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what’s driving consumer behavior and staying a season or two ahead. Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way. Listen to more episodes of Modern Marketers here:    • Modern Marketers Podcast by Think wit...   You can also find us on Apple Podcasts: https://podcasts.apple.com/us/podcast... and Spotify: https://open.spotify.com/show/2frcKgP... At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along. Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. https://thinkwithgoogle.com/signup 00:00 Intro 00:45 About Wiliam 01:38 Rapid fire with William 03:27 Best career advice 05:02 About Walmart 07:55 Customer signals pointing to economic trends 10:00 How to stay a season or two ahead 13:50 How Walmart shows up in a way that speaks to everyone 15:39 Notion of “Be it, do it, say it” 18:31 William’s thoughts on AI 20:11 How to differentiate as a retailer during the holidays 25:52 William’s three cheers 27:33 Conclusion