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Women Microentrepreneurs and their Consumer Acquisition/Value Delivery with Dr. Kiran Pedada

Dr. Kiran Pedada discusses rural women microentrepreneurs and their consumer acquisition and value delivery. Dr. Pedada is an Assistant Professor of Marketing at the Asper School of Business at the University of Manitoba. Kiran's research is centered on marketing strategy, with a focus on the financial and social impact of marketing, marketing strategies for digital environments, and emerging markets. Kiran earned his Ph.D in Marketing from the Rawls College of Business at Texas Tech University. Prior to joining academia, he worked in industry. (ep. 095) #conversation #genderequality #womenempowerment #socialimpact #ruralwomen #microentrepreneurs #retailers #research #empiricalresearch #marketing #socialmarketing #marketingperformance #entrepreneurs #quasiexperiment #socialenterprise #panchayats #ruraldistricts #socialresponsibility #poverty #consumeracquisition #consumers #womenconsumers #workenvironments #genderdynamics #empoweringwomen #societaloutcomes #socialissues #customeracquisition #corporatesocialresponsibility #researchpaper #publication #journal #marketingscience #careertransition #educationaljourney #india #ruralindia #emergingmarkets #marketingresearch #bschool #phdresearch #phd #marketingphd #academy #academia #businesseducation #indigenoustheory #maslows_hierarchy_needs #meaningoflife #selfawareness #natureheals #naturephotography #appliedresearch #socialchallenges #socialroletheory #goodhuman #digitaldarkness #digitalskills #winnipeg #openbook #manitoba #umanitoba #canada #conversations