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Author branding is an important part of writing and promoting and non-fiction book. Knowing how you want to be known to your audience and how that is different than other authors in your book category is really useful for setting your book up for success. Many authors skip this important work or don't understand what author branding is. In this video, Julie Broad of Book Launchers shares 5 author branding mistakes to avoid in your book marketing and book publishing journey. Download our 7 Steps to Writing a Non-Fiction Book: https://www.booklaunchers.com/7steps Get the ultimate guide to writing a non-fiction book: https://www.selfpublishandsucceed.com Subscribe for our weekly videos to help you write a non-fiction book, self-publish and sell your book on Amazon, Kindle, Bookstores, Kobo and beyond: http://www.youtube.com/c/booklauncher... If you are interested in getting a professional team to help you self publish your book, visit Book Launchers website: http://booklaunchers.com/ Join us for weekly conversations on Clubhouse in the Author Authority Club. Connect with us on social media: / booklaunchers / booklaunchers / booklaunchers