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Perfect Color in Your Photos - with the ColorChecker Passport Photo 2 from Calibrite!

Get free, exclusive new How-To Videos - Sign up for Joe's Photo Newsletter - FotoFriday - right here! https://bit.ly/Get-FotoFriday Want better and more consistent colors in your digital photograph? Read on! I'm Joe Brady and I have been using the Calibrite ColorChecker Passport Photo 2 (CCPP2) for a long time now, and it is a tool that goes with me everywhere. You may have remembered it from X-Rite, and this is the same bit of gear - but with a name change and the addition of both a gray and white balance target. What the CCPP2 does is provide your editing software with a set of known colors and values that allow it to create a custom color calibration for your camera in different lighting conditions. It sounds complicated, but it is incredibly easy. You would think that every camera manufacturer uses the same standards for red, green and blue - but they all interpret color differently. Add to that the fact that the raw processors in Lightroom and Adobe Camera Raw have their own default color conversions (which are costing you a lot of color depth and accuracy) and each step of the way degrades your color. When you create a custom calibration with the Passport, you then have the data necessary to quickly and easily get perfect color. This is easier to show then explain in text - and that’s what today’s video is about. There are more details and situation to explain, but this first video shows you the basic of how to create a custom color profile for your camera in Lightroom and then use it to snap all of your colors into place. Want to learn more? You can dig deeper and get your questions answered at www.calibrite.com