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【Agricultural and Rural Development】One Village, One Product Movement-OVOP（Full ver.）

One Village, One Product Movement-OVOP : The Challenge of Regional Revitalization（Full ver.） This material explains JICA's approach in the field of Community Revitalization focusing on "Local Branding" based on the One Village One Product Movement (OVOP) developed in Oita Prefecture and how it has been disseminated to whole country and to world wide, especially in Latin America with showing its background, localization and impact. The material was created to publicize and disseminate the achievement of Japanese model of Community Revitalization through OVOP Movement which was developed in Oita in 1979 and Local Branding methodology as its successor model showing the good practice of adoption in the world. Suggested uses for this material include seminars, lectures and training sessions in Japan and abroad. Japanese Full ver.→   • 【農業・農村開発】OVOP(一村一品運動)：地域活性化への挑戦（Full ...   Spanish Full ver.→   • 【Agricultural and Rural Development】M...   ※Digest Ver. Japanese ver. →   • 【農業・農村開発】OVOP(一村一品運動)：地域活性化への挑戦(ダイジェスト版)   English ver.→   • 【Agricultural and Rural Development】O...   ■table of contents ------- 00:00　1．The Origins of OVOP 07:30　2．Local Branding Case Studies in Japan 15:12　3．Approaches to Local Brand Dissemination 19:37　4．OVOP in Central and South America and JICA's Support 28:24　5．The Future of OVOP ------- JICA公式Webサイトー遠隔技術協力　JICA-Net https://www.jica.go.jp/activities/sch... The specific page for JICA-Net Library in JICA Official website https://www.jica.go.jp/english/our_wo... Item No.：20GPPL009