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Episode 12 of Success Saudi Podcast features Brandie Janow, a Design Strategist and Community Lead. Brandie is the founder of Kingdom Creatives, a think tank and social enterprise bringing together over 700 individuals, businesses, and government organizations involved in the creative sectors. She is also the Head of Community at Al Mashtal Community House and a recognized voice in the Saudi business and design community. In this interview, Brandie shares: ▪ Tips on connecting with like-minded people in Riyadh ▪ Mistakes she sees newcomers make in the Saudi market ▪ Lessons learned from her mentor, Princess Nourah AlFaisal ▪ Who can join Kingdom Creatives ▪ Current challenges in the freelancing industry in KSA ▪ Why entrepreneurship isn’t for everyone ▪ Upcoming events at Al Mashtal Creative Incubator and Community House Chapters: 00:00 - Intro 02:02 - How Brandie started her journey in KSA. 09:08 - When did you start being active on social media? 14:21 - How did you know what to post? 16:51 - What mistakes do you see newcomers make when they come to Saudi Arabia? 20:03 - What qualities do you see in foreigners who move to Saudi Arabia and become successful? 21:34 - What are some simple things new entrepreneurs can do to more effectively design their business, and what results could they expect from doing that? 24:09 - Tell us about Kingdom Creative. 29:20 - What has Kingdom Creatives evolved into? 31:53 - How were you able to sustain the community? 33:09 - Who can join Kingdom Creatives? 35:13 - How to find local talent? 39:22 - What are the most ubiquitous pain points that you see amongst freelancers and entrepreneurs in the creative community? 41:04 - What have you learned about creating a profitable creative business? 51:43 - Barndie sharing future plans. 52:31 - What is Al Mashtal? 59:27 - What have you learned from your mentors in Saudi?