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Making Social Media Worth the Effort for Home Care: 2021 National Home Care Conference

There’s a lot of hype about the value of social media for reaching new customers. But often, the effort we put in (and the budget we expend) don’t deliver what we hoped. In this session, David Mills and Amy Alexander of Story Collaborative, will explain how to focus your efforts to get the most out of your social media. You will learn how to build your brand story, win more customers AND recruit more caregivers, without falling into the pit of wasted time and money. We’ll cover what you should and should not be posting and how to use social media ads wisely. David Mills, Chief Growth Officer and Co-Founder, Story Collaborative Amy Alexander, Creative Director and Co-Founder, Story Collaborative