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Binding and Purfling at Gibson Acoustic Guitars | The Process S2 EP3

While our skilled craftspeople might make this process look effortless, binding is an intricate technique that demands extensive training and time to master. Get a behind-the-scenes look at how we honor Gibson’s legacy through hard work and attention to detail in Season 2, Episode 3 of “The Process.” Watch the full episode to hear the factory’s history and see the passion that goes into each and every guitar. Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople that hand-make these beloved guitars and deep dives into the art of guitar making.  Pick out your next dream acoustic guitar, visit: https://www.gibson.com/en-US/Collecti...   For more information about joining the Gibson team and to check employment opportunities, visit https://www.gibson.com/en-US/Careers        #gibson #gibsontv #theprocess   CONNECT WITH GIBSON https://www.gibson.com/   / gibson     / gibsonguitar     / gibsonguitar   http://www.maestroelectronics.com SHOP GIBSON BRANDS https://www.gibson.com/ https://www.epiphone.com/ http://www.kramerguitars.com/ http://www.steinberger.com/ https://www.krkmusic.com/ https://www.mesaboogie.com http://www.maestroelectronics.com ABOUT GIBSON BRANDS Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.

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