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Borderlands vs. Deadpool & Wolverine: A Movie Adaptation Marketing Study

Borderlands and Deadpool & Wolverine are two of this summer’s biggest movie blockbusters, but they had wildly different outcomes. Kaitlyn and Sam discuss whether Borderlands’ poor performance means anything for gaming’s future in Hollywood and what other adaptations can learn from Deadpool & Wolverine’s hugely successful marketing campaign. Other topics include Krafton acquiring Hi-Fi Rush developer Tango Gameworks and the pair’s favorite summertime games. Timecodes: 00:00:00 – Intro 00:08:04 – Breaking Down Borderlands’ Critical and Commercial Reception 00:25:50 – Why Deadpool & Wolverine’s Marketing Was So Strong 00:42:59 – Krafton Acquires Hi-Fi Rush Developer Tango Gameworks from Xbox 00:49:33 – Read of the Week (Eurogamer’s Summer Gaming Feature) 01:01:38 – Outro Stories/media discussed: Variety – Box Office: 'It Ends With Us' Beats Expectations, 'Borderland' Flops (https://variety.com/2024/film/box-off...) The Town – 'Deadpool & Wolverine' and Marketing Disney's First R-Rated Marvel Movie (https://open.spotify.com/episode/1kfG...) Variety – 'Deadpool & Wolverine' Crosses $1 Billion at Global Box Office (https://variety.com/2024/film/box-off...) Campaign – How these 6 brands are collaborating with ‘Deadpool & Wolverine’ (https://www.campaignlive.com/article/...) Polygon – Microsoft just gave the Xbox controller a huge ass (https://www.polygon.com/24200443/xbox...) GamesIndustry.biz – Krafton acquires Tango Gameworks and Hi-Fi Rush IP from Xbox (https://www.gamesindustry.biz/krafton...) Eurogamer – Can video games match the warmth of summer? No, but an Odyssey and a Wildlife Adventure are the next best thing (https://www.eurogamer.net/can-video-g...) Follow the podcast on Twitter and YouTube @RealTimeStrats, and email us questions at [email protected]. Follow Kaitlyn and Sam on social media @KaitlynRedWing and @SamScotMosher respectively.