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Akai Professional APC40 mkII - Demo, Features, and Operation in Ableton Live

In this video, we walk you through the APC40 mkII using Ableton Live. Take the tour of APC40 mkII here: http://bit.ly/1nD7KT2 See what is new and different versus the original APC40 here: http://bit.ly/1CRNBkb The APC40 Legacy In 2009, Akai Professional collaborated with the creators of Ableton Live, a powerful music performance and production software environment, and introduced the original Ableton Performance Controller—APC40. The instrument raised the standards of controller design, revolutionized hardware and software integration, and proved to be an essential performance tool for Ableton Live users everywhere. Building upon this original partnership, Akai Professional now introduces an all-new, reimagined Ableton Live controller—APC40 mkII. You Asked, We Listened The new APC40 mkII incorporates five years of user feedback into its design. Almost every aspect of the original APC40 has been deliberated, reworked, and improved to provide extended controller functionality, countless musical capabilities, and a smarter workflow. In addition to its sleek look, veteran APC40 users will immediately notice the enhancements that include an RGB clip-launching grid, reinforced fader design, revised knob lay out, and much more. Get On The Grid APC40 mkII features a 5x8 RGB clip-launching grid that’s built for dexterous exploration: launch clips and create or perform your song from the ground up using 40 responsive triggers. RGB lighting provides visual feedback and displays three clip statuses—loaded, playing, and recording—so you can intelligently perform without looking at your computer. You can also color code your clips with the RGB lighting for advanced visual organization, and use the Shift button and directional arrows to manipulate the scope of the 5x8 grid. Total Control APC40 mkII comes equipped with an array of assignable faders and knobs: nine reinforced faders and eight channel control knobs are arranged in-line with each channel for an intuitive layout and smarter workflow. Eight Device Control knobs make it easy to tweak device parameters and light up to provide visual feedback of each parameter. In addition, the Sends button enable users to cycle through all eight send buses right from their APC40 mkII. The A/B crossfader has also been reworked and can be assigned and re-assigned without ever having to touch the mouse. Seamless Integration APC40 mkII comes pre-mapped to Live (version 9.1.3 or later) for an instant performance and production setup. When APC40 mkII is plugged into your computer, its hardware controls correspond 1 to 1 with Ableton Live’s interface—no additional configuring is required. In addition, all of APC40 mkII’s controls can be re-assigned on the fly for customized setups that change with your performance or production style. APC40 mkII is also powered over USB and supports plug-and-play connectivity, allowing you to take this controller from the studio to the stage or wherever you go. Whether you are an electronic music artist and Live is your canvas, a DJ using Live for performance and real-time mixing, or a more traditional musician using Live on stage or in the studio, you will find the APC40 mkII to be the intuitive, powerful instrument that directly links your inspiration with Ableton Live. Powerful Production Suite APC40 mkII comes packed with a music production suite that includes a version of Ableton Live, two high-definition virtual synthesizers, and 5GB of professional samples and loops for immediate out-of-the-box music creation. Ableton Live Lite enables musicians and producers to spontaneously compose, record, remix, improvise, and edit musical ideas in a fluid audio/MIDI environment. Also included is the Puremagnetik Effect Racks, a collection of over 200 sophisticated audio effects engineered for instant sound sculpting. This collection comes packed with an endless variety of channel strips, DJ and live sound effects, glitch racks, amp racks, modulators, filters, beat processors, and noise boxes. Hybrid 3, by AIR Music Tech, is a virtual synthesizer for electronic musicians, DJs, sound designers, and music producers who love to get their hands dirty. Create anything from fat, retro synth sounds to edgy, modern leads and everything in between. SONiVOX Twist is a spectral morphing synthesis virtual instrument. Comprised of a dynamic interface, an advanced pattern generator, and onboard effects, Twist lets you create serious sounds using simple controls. Finally, five Toolroom artist launch packs and five Prime Loops sample packs feature an eclectic mix of sounds from today's electronic music scene. Jumpstart your inspiration with these premium instrumental loops, drum kits, one-shots, and more. Join the conversation! http://community.akaipro.com   / akaipro     / akai_pro     / akai_pro      / akaiprovideo