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The Farmer's Dog: Forever 2023 Super Bowl Commercial

Watch our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition. Any dog person knows-nothing matters more than more years together. And that’s what inspired us in making our latest TV commercial - celebrating the full, healthy, and happy lives we want all dog people to experience with their best friends. It's our love letter to dogs. Watch Ava and Bear’s story in the video above. Founded on the idea that avoiding ultra-processed food is an important way to improve the health of our pets, The Farmer’s Dog makes fresh, real, human-grade food for dogs. Food plans are developed by board-certified nutritionists, pre-portioned for each dog’s unique needs for easier weight management, and delivered right to customers’ doors. Start a fresh-food plan for your dog at https://www.thefarmersdog.com/