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What is WebAR?

On this episode of The Donut Shop: What is WebAR? WedAR or web-based augmented reality is a digital technology that allows you to simply and easily share augmented reality experiences right over the Internet, no app required! Simply send your users to a specific URL and boom they’re immediately interacting with your latest digital experience. Add interactivity to your latest print ad, a fully interactive product demo right on the back of your business card, and more! You can learn more about WebA here: https://chocolatemilkdonuts.com/servi... Check out other amazing Donut Shop videos here: https://chocolatemilkdonuts.com/the-d... Or learn more about CM&D here: https://chocolatemilkdonuts.com/ Why consider WebAR? Studies show that by adding interactivity to your content, you can make that messaging up to 80% more effective. That's right, by adding interactivity to your messaging, that information can be up to 80% more sticky in the user's mind. In addition, your audience can also now experience AR content right on your website. No need to send users to a 3rd-party website like Facebook, Snapchat, or TikTok. You can launch WebAR experiences from any URL of your choosing. Similar to static websites, there is also a whole host of different tracking and analytics available when using WebAR. How to get started with WebAR Leveraging the power of WebAR couldn't be simpler. All you need to do is get your users to a specific URL and that’s it. And one of the easiest ways to do that is through the power of QR codes. By adding a QR code to your next print campaign, magazine ad, press release or latest round of business cards, you can add interactivity to any of these marketing materials. Users simply open the camera app on their phone, point their lens at your QR and they’re immediately enjoying your new WebAR experience. It’s that easy! This technology allows to you easily ‘embed’ interactive content anywhere. WebAR experiences can also be engineered to include user experience fallbacks for those audience members browsing on older phones or on slow bandwidth connections. The development process of building a WebAR experience is similar to that of other digital experiences. Keep an eye for a blog in the near future detailing this procedure. Can I use WebAR tech today? Companies like Google and Apple been working for years behind the scenes to help make WebAR a reality. Serious research and development efforts on WebAR began in the 2000s and started to really ramp up in the last 3-4 years. These efforts have paid off, and this technology is now ready for prime time! As consumers and creators, this means we now have access to over three billion sets of eyeballs when we publish our next web AR experience. WebAR is supported by all major mobile phone manufacturers (Samsung, Apple, HTC, Xiaomi, Huawei, etc) and across all major web browsers (Safari, Chrome, Firefox, etc). So as long as your consumer is using anything newer than an iPhone 6, you're probably good to go. What do I need to be aware of when considering WebAR? When comparing WebAR to traditional mobile AR technology, there are a few limitations you’ll want to keep in mind around graphic fidelity and frame rate. When using WebAR, you are restricted by the speed of your user’s network connection. Detailed 3D models, complex animations, and large scenes containing high-levels of detail can lead to a subpar user experience. You’ll want to make sure you follow all the best practices around compression and low-poly art creating when developing WebAR to keep your experience running smoothly. As mentioned above, a good developer should also program in a fallback solution for those users tapping in on slow connections or out-of-date phones. A quick note on G5 Technology 5G is promising mobile internet speeds up to 10x the fastest 4G connection. What does this mean for WebAR? Imagine watching an entire NFL football game playout in 3D right on your dining room table. Or having a phone call with your interior designer and being able to see new paint colors and furniture appear in your living room in realtime. 5G technology is going to be a game-changer for WebAR and other interactive technologies. The experiences we’re seeing today (as powerful as they are!), are just the beginning. Leverage WebAR today With WebAR technology, you now have the power to add interactivity to any product label, promotional poster or print ad. Brands like Adidas, Coors Original and the Spider-Man franchise are already leveraging the power of WebAR and seeing real results. WhaHow could you use WebAR to bolster your next campaign!?