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Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs. Topics Discussed: - Hunter's Career Journey and Role at SLB - The Importance of Technical and Marketing Synergy - Learning and Adapting in Marketing - The Birth and Impact of the Podcast - Engaging at Trade Shows and Conferences - Leveraging AI in Marketing - Accountability and Communication in Marcom To learn more about Hunter Holtshopple, connect with him on LinkedIn at:   / hunter-holtshopple   To connect with Marketing Refresh, visit: MarketingRefresh.com Chapter Summary: 00:00:00 Introduction and Hunter’s Role at SLB 00:03:00 Hunter’s Unconventional Career Path 00:06:52 The Intersection of Technical and Marketing Skills 00:10:22 Internal Collaboration and Content Strategy 00:13:22 Evolving Company Strategy and Brand Alignment 00:17:42 Hunter’s Approach to Learning Marketing 00:20:42 Challenges and Benefits of Trial and Error in Marketing 00:23:17 The Origin and Impact of Hunter’s Podcast 00:27:57 Company Culture and Trade Shows 00:32:02 Engaging the Audience at Trade Shows 00:35:20 Creative Solutions in Marcomm at SLB 00:40:17 AI Tools in SLB’s Marcomm Strategy 00:44:09 Accountability in Marketing at SLB 00:48:27 Rapid Fire Questions and Final Thoughts