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The big deal about monthly giving with Dana Snyder

On this episode of the RKD Group: Thinkers Podcast, we’re excited to sit down with Dana Snyder, a dynamic speaker, author, entrepreneur and the mastermind behind cultivating passionate audiences for nonprofits. With a career that spans coast-to-coast, from New York to Los Angeles, Dana has worked with notable organizations like American Idol, Movember and Dress for Success. In this conversation, Dana Snyder discusses the importance of monthly giving in the nonprofit sector. Dana shares her experience with mastermind groups and explains how there's help in solving common challenges and providing support for solopreneurs and small organizations. Dana highlights the need for organizations to prioritize recurring giving and create a strong brand identity around their monthly giving programs. She also touches on the misconceptions about the demographics of monthly donors and the behavioral traits that make someone more likely to give recurring gifts. Show chapters 00:00 Introduction and Welcome 02:17 Understanding Mastermind Groups 06:37 The Evolution of Monthly Giving Programs 10:29 Monthly Giving Stories Gone Right and Wrong 19:51 Building the Monthly Giving Summit 25:05 Common Characteristics of Monthly Donors 28:47 Dispelling Misconceptions about Monthly Donors 33:01 The Impact of Monthly Giving