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Ad Copy That Drives Quality Leads | PPC Office Hours

Welcome to Episode 8 of the Google Ads Office Hours hosted by Google Ads Experts and agency owners, Michelle Kop and Stu Atkins. Shownotes: In this episode, we’ll be talking about everything related to ad copywriting for your Google Ads campaigns! Listen in and hear our opinions on Responsive Search Ads (RSAs) and everything else you need to know about writing effective ad copy for lead generation. We’ll talk about: Features vs benefits: what’s better? How to communicate your offer Assessing the competition Ad copy best practices How to test copy Does ad strength matter? How to write ad copy that repels unqualified leads When to update your ad copy HOW TO SET UP GOOGLE ADS VARIATIONS:    • How to Set Up Google Ads Variations   — 🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK! If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/ — ⚡️ CONNECT WITH ME: LinkedIn |   / michellekop   Website | https://level28media.com/