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What is the Problem Space?

Why Product Managers should focus on problems, not solutions. It’s tempting to dive straight into the solution space, but you should spend more time in the problem space. We’ll cover what the problem space is and three big benefits you’ll get from spending more time there. For more stories and details, read our guide to the problem space on Substack: https://blog.academyofpm.com/p/proble... 00:00 - Intro 00:20 - Problem space vs. Solution space 01:51 - Benefit 1: Find real problems 03:14 - Benefit 2: Know the whole problem 04:26 - Benefit 3: Be more creative 05:32 - How to explore the problem space 06:30 - Oh, wait, I did a weird About Sondra: Sondra has over a decade of product management experience as former Product Lead at Google and Looker, former growth product manager at Upwork, and the first product manager at multiple startups. Here at Academy of Product Management, she shares the lessons she wished for when she started her career in product management. Past companies include Google, Looker, Upwork, CNET, AOL, and lots of startups. Sondra has a Bachelor's degree in Management Science from MIT. She is currently a startup consultant and CEO, founder, and lead instructor here at Academy of Product Management. Where to find Academy of Product Management: • Website: https://www.academyofpm.com • Youtube:    / @academyofpm   • Blog on Substack: https://blog.academyofpm.com • LinkedIn:   / academyofpm   • Instagram:   / academyofpm   • TikTok:   / academyofpm