Скачать с ютуб 143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack в хорошем качестве

143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack

What’s up everyone, today we have the pleasure of sitting down with Danny Lambert, Director of Marketing Operations at dbt Labs. #dbt #martech #datawarehouse #marketingoperations #composability #composablecdp #customerdataplatform #reverseetl Full episode: https://humansofmartech.com/2024/10/2... Chapters: 00:00 Intro 00:52 About Danny 02:17 Navigating the Disconnect Between Marketers and Data Teams 06:04 Overcoming Barriers to Data Literacy in Marketing 07:56 Embracing Data Transformation for Marketing Agility 11:13 Julie Beynon shoutout 15:08 Unlocking the Full Potential of Data with dbt 20:14 Building Trust and Skills for Data Access in Marketing Ops 25:33 Structuring Teams for Data Success in Marketing Ops 31:41 Overcoming Data Confidence Challenges in Composable Tech Stacks 36:12 Building a Strong Foundation for Data Transformation 40:52 Effective Migration Strategies for a Composable Tech Stack 45:43 Unlocking Flexibility Through a Warehouse-First Approach to Martech 51:13 Enhancing Sales Outreach with Real-Time Data 53:26 Escapism as the Key to Work-Life Balance