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Customer Experience

Customer Experience. In a digitally-enabled world, it’s the key to creating competitive advantage and driving sustainable growth. Customer Experience is the sum of all interactions with a brand. It encompasses everything from the way customers learn about a product or service, to the purchasing process, to the way they use it. BCG’s Marketing, Sales & Pricing practice works with companies to transform their commercial strategies and create truly customer-centric platforms for growth. We help our clients embrace revolutionary opportunities that redefine the future of marketing, sales and pricing functions to strengthen customer relationships and meet continually-rising customer expectations. To learn more about BCG’s Marketing, Sales & Pricing capabilities, please visit https://www.bcg.com/capabilities/mark...